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Formulating the Marketing Plan – Building Components

Gain Competencies in Marketing

Sentinel 9

Summary

Price
£12 inc VAT
Study method
Online, On Demand What's this?
Duration
1.1 hours · Self-paced
Qualification
No formal qualification
Certificates
  • Reed courses certificate of completion - Free

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Overview

This module develops high-level mastery in marketing skills and professional conduct required for market planning in diverse marketing contexts using: Segmentation, Value Proposition and Target Market; Product Life Cycle and Product Strategy; Segmentation and Targeting; Positioning Market Offering; Pricing Products for the Market; Channels and Distribution; Promotion and Brand Advertising; Direct Marketing; Business Development and Customer Relationship Marketing (CRM).

Curriculum

1
section
15
lectures
1h 8m
total

    • 1: Course Text 50:00 PDF
    • 2: Formulating a Marketing Plan – Building Components #1 Preview 00:54
    • 3: Formulating a Marketing Plan – Building Components #2 01:58
    • 4: Formulating a Marketing Plan – Building Components #3 00:31
    • 5: Product Life Cycle and Building a Product Strategy 00:52
    • 6: Segmentation and Targeting– Geography, Consumer Behaviour and Cultures 00:27
    • 7: Positioning Your Market Offering 00:53
    • 8: Pricing Your Product for the Market 00:22
    • 9: Channels and Distribution 01:01
    • 10: Promotion and Brand Advertising 00:59
    • 11: Business Development and Customer Relationship Marketing (CRM) 01:02
    • 12: Hard-selling 00:55
    • 13: Sales Funnel 01:14
    • 14: Stages in the Sales Funnel 02:17
    • 15: Knowledge Quiz 04:00

Course media

Description

BACKGROUND:
This section focuses on formulating the marketing plan.

The section includes:
• Segmentation, Value Proposition and Target Market
• Product Life Cycle and building a product strategy
• Segmentation and targeting– Geography, Consumer Behaviour and Cultures
• Positioning your market offering
• Pricing your product for the market
• Channels and Distribution
• Promotion and Brand Advertising
• Business development and Customer relationship marketing (CRM)

LEARNING OUTCOMES:
Upon the completion of this module, users will be able to:
• Critically evaluate and synthesize information to demonstrate research skills, and initiative in designing competitive positioning, branding and marketing strategies for real world events.

Who is this course for?

  • Marketers
  • Advertisers
  • Bloggers
  • Business Managers
  • Students
  • Self Employed Individuals
  • Start-up Companies
  • Executives
  • Entrepreneurs

Requirements

  • No prerequisites.
  • No materials distributed.
  • No formal assessments required.

Career path

  • Account Executive
  • Computer Salesperson/Marketer
  • Creative Writer
  • Government Officer
  • Market Research Manager
  • Marketing Officer/Manager
  • Organisational Communication Specialist
  • Publishing Professional
  • Sales Person

Questions and answers

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Certificates

Reed courses certificate of completion

Digital certificate - Included

Will be downloadable when all lectures have been completed

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Legal information

This course is advertised on reed.co.uk by the Course Provider, whose terms and conditions apply. Purchases are made directly from the Course Provider, and as such, content and materials are supplied by the Course Provider directly. Reed is acting as agent and not reseller in relation to this course. Reed's only responsibility is to facilitate your payment for the course. It is your responsibility to review and agree to the Course Provider's terms and conditions and satisfy yourself as to the suitability of the course you intend to purchase. Reed will not have any responsibility for the content of the course and/or associated materials.

FAQs

Study method describes the format in which the course will be delivered. At Reed Courses, courses are delivered in a number of ways, including online courses, where the course content can be accessed online remotely, and classroom courses, where courses are delivered in person at a classroom venue.

CPD stands for Continuing Professional Development. If you work in certain professions or for certain companies, your employer may require you to complete a number of CPD hours or points, per year. You can find a range of CPD courses on Reed Courses, many of which can be completed online.

A regulated qualification is delivered by a learning institution which is regulated by a government body. In England, the government body which regulates courses is Ofqual. Ofqual regulated qualifications sit on the Regulated Qualifications Framework (RQF), which can help students understand how different qualifications in different fields compare to each other. The framework also helps students to understand what qualifications they need to progress towards a higher learning goal, such as a university degree or equivalent higher education award.

An endorsed course is a skills based course which has been checked over and approved by an independent awarding body. Endorsed courses are not regulated so do not result in a qualification - however, the student can usually purchase a certificate showing the awarding body's logo if they wish. Certain awarding bodies - such as Quality Licence Scheme and TQUK - have developed endorsement schemes as a way to help students select the best skills based courses for them.
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